Strengthen Your Commercial Security Cameras with Video Analytics

Video Analytics Make Your Surveillance System Safer & Smarter

In the past, surveillance cameras could only provide video evidence after an incident had already occurred. Today, smart cameras can trigger notifications to your security team or management so you immediately know something’s wrong before it’s too late. 

But there is a downside to these instant alerts: false alarms. Whether you manage a large or small business, you can’t have the system pinging you constantly about every detected movement. 

Luckily, video analytic technology is making commercial security cameras smarter than ever, so they recognize different objects and can follow rules. Your Tulsa, OK, business will only be notified about activity that truly matters. Here’s how video analytics can boost your organization’s security today. 

SEE ALSO: 5 Ways a Corporate AV Services Company Can Help Take Your Office to the Next Level

What Are Video Analytics? 

With video analytic technology, cameras “know” what’s in their field of view and will notify you about certain events while ignoring others. Video analytics use artificial intelligence to differentiate between people, vehicles, animals, and objects and can even be taught to recognize certain faces or license plates. This makes it easier to search through video footage, too, so you waste less time looking for specific moments. 

Why Use Video Analytics? 

When humans monitor screens of surveillance footage, fatigue sets in quickly. In fact, CSO Online claims that “When it comes to monitoring CCTV video feeds for suspicious activity, the human brain reportedly overlooks 45% of all activity after 12 minutes. After 22 minutes, the human brain overlooks 95% of all activity.” 

If you don’t have someone monitoring the cameras at all times, theft, vandalism, or emergencies could go unnoticed. Video analytics catch all unusual activity and ensure your security team is aware. 

How Do I Get Video Analytics?   

You’ll need additional software to implement video analytics with your camera system. Video analytics can appear pre-installed inside new cameras, or it can be bought as third-party software. Once the software is installed, we can help you set rules for cameras, so the system knows what to look out for. You can create exemptions, too—for example, deactivating when the system is disarmed.

What Rules Can You Set? 

Video analytic software allows you to establish customized rules that alert you about some activities but not others. With AI-enhanced cameras, you can be notified.

  • If an object is removed, like wall artwork or a company van 

  • If someone is on the roof, wall, or near the back doors 

  • If a vehicle enters the parking lot at night, but not during the day 

  • If a person is lingering outside, but not an animal 

  • If someone loiters in the entrance, but not when delivering a package 

  • If someone enters a specific room, but not others 

And when you integrate the rest of your technologies into the same system, cameras can trigger specific events. For instance, if video analytics recognize a threat on the property, lights will flash while motorized shades rise and alarms sound. 

Does your Tulsa business need stronger security? Contact Advanced Sound & Communication to learn more about our surveillance installation services. We look forward to working with you!